Personal branding- how to build you personal brand

With  a personal brand, people recognize and care about your name, what you’re working on, what you offer, and what you’re about.

Image- don't reach for any publicity  there is such a thing as bad publicity. You want people to take you seriously and you want to have a clean reputation. Avoid doing publicity stunts with obvious risks, or doing bad things in order to get attention for example teachers, nurses and so on do not tend to post their drunken nights out they keep their professional and personal life's clean. so when talking about personal branding with photography, it depend what you do or believe in photography tries to reach certain people. 

Values- your personal brand is built from the thoughts and words and reactions of other people, it’s shaped by how you present yourself publicly. This is something that you have control over. You can decide how you would like people to see you and then work on publicly being that image. Values are the easiest thing to present and have people identify with

promoting  yourself

Communicate with people openly and constantly. Embrace this age of social media and let everyone into your life. Run a blog or website that is all you. It doesn't matter if it’s not your first priority, or even your second priority, but it gives people a place to develop a stronger connection with you.

Have a website. Everyone has a website now. It's an important part of getting taken seriously in the business and general work world. Make a website that functions as a sort of long-form resume, showcasing what you're about and all of the cool things you've done.

succeeding long term

Keep your brand fresh. You don't want people to see you as dated, a one-hit-wonder, or boring and repetitive. No matter how good your content is, you'll risk seeming stale and repetitive if you don’t continue adding new elements to your brand or take on new challenges. 

Personal Branding

 A ‘personal brand’ is in many ways synonymous with your reputation. It refers to the way other people see you as a business owner or representative of an idea, organization, or activity. I have never really thought about my personal branding.

 

 The colour photo of Grayson Perry who is well known for his ceramic art work and cross dressing as a woman called Claire this is his personal brand. 

creative hive

Creative hive is a free to use advert and a free way for anyone to blog or set up a showcase of their work, it aids collaboration and opportunities, enable a personal web space to be created and produces a searchable central pool of creative ideas and projects.

cover letters

A cover letter is a document sent with your resume to provide additional information on your skills and experience.

A cover letter typically provides detailed information on why you are qualified for the job you are applying for. Effective cover letters explain the reasons for your interest in the specific organization and identify your most relevant skills or experiences.

An example of a cover letter

I will be appling for a assistant product photographer that I fond on the indeed.com. 

http://www.reed.co.uk/jobs/assistant-product-photographer-photographyphotoshop-blua11129/24762356?WT.mc_id=indeed

Dear Sir or Madam

Assistant Product Photographer (Photography, Photoshop) BLUA11129

I'm am writing to reply to job advertisement for a assistant product photographer. A completed CV is enclosed in the letter

This opportunity interest me as I am currently a university student studying photography at the University of Salford and I am looking to gain some experience in this field of photography. I have it skills that I gained during my education years which involved using Photoshop to edit some of my own photographs for my studies. I have some experience of studio lighting from when I do some studio shoots.

My personal skills include the ability to work in teams, I am also able to work independently. In order to balance my studies and my own personal projects I am quite organised when it comes to time management.

I am aware that their will be on site train a for this job. With thought to this I am excited to be learning new skills if this job is offered to me.

Yours Sincerely 

Miss Kelsey Avis

CVs examplies

 After  the professional practice and self promotion presentation and thinking about my own CV  I thought that I should create a photography CV so that I could send it to professionals for a job or assistant opportunities, before I write my own a CV I decided that I could do with some examples so I went on the internet and found some great examples of photography CV's.

http://daisywarejarrett.com/2011/11/10/examples-of-photography-cvs/

http://design.spotcoolstuff.com/print-design/job-career/creative-resumes

The examples above are interesting because they show a photo as a faded background. Having a photo on the CV will attract employers attention because it would show them what the photographer can do before they look at a portfolio. The only problem I have with these examples is that the photo could maybe distract the employer from the the CV actually says.

http://www.flashuser.net/creative-resumes-cvs

http://smashinghub.com/artistic-resumes.htm

The two examples above are two very interesting CV because they are quite eye catching which an employer would most definitely be looking at. I don't think I would have my CV like them as they seem to be over the top for my liking but an employer might like this.

http://www.docstoc.com/docs/69787234/Download-CV---Personal-Statement-An-enthusiastic-photographer

This example is quite simply but it does work in the way that it shows the employer  that this person is a photographer and has some experience, its easier to read since their is not much to distract the employer from reading whats on the CV but it still shows what the photographer can do before looking at the portfolio.

Professional Practice and Self-promotion - Presentation

Thier are a number of job website and most of them will also have photography jobs advertised for example indeed.com which as you can see from the image below indeeds advertises a wide range of photography jobs. 

Their is also a website for graduates to help them find jobs in their chosen field  You can get careers advice and look for work experience as well as look for a job.

The slide above show what a photography graduat can offer an employer the statements above can all be used in a photographers cv it will help the employer know what a graduate can do and why they should be hired.