With a personal brand, people recognize and care about your name, what you’re working on, what you offer, and what you’re about.
Image- don't reach for any publicity there is such a thing as bad publicity. You want people to take you seriously and you want to have a clean reputation. Avoid doing publicity stunts with obvious risks, or doing bad things in order to get attention for example teachers, nurses and so on do not tend to post their drunken nights out they keep their professional and personal life's clean. so when talking about personal branding with photography, it depend what you do or believe in photography tries to reach certain people.
Values- your personal brand is built from the thoughts and words and reactions of other people, it’s shaped by how you present yourself publicly. This is something that you have control over. You can decide how you would like people to see you and then work on publicly being that image. Values are the easiest thing to present and have people identify with
promoting yourself
Communicate with people openly and constantly. Embrace this age of social media and let everyone into your life. Run a blog or website that is all you. It doesn't matter if it’s not your first priority, or even your second priority, but it gives people a place to develop a stronger connection with you.
Have a website. Everyone has a website now. It's an important part of getting taken seriously in the business and general work world. Make a website that functions as a sort of long-form resume, showcasing what you're about and all of the cool things you've done.
succeeding long term
Keep your brand fresh. You don't want people to see you as dated, a one-hit-wonder, or boring and repetitive. No matter how good your content is, you'll risk seeming stale and repetitive if you don’t continue adding new elements to your brand or take on new challenges.
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